Hi, I’m Pia.

Originally from California and a graduate of Stanford University, I moved to London several years ago to start a new adventure.

Over the last 15 years, I’ve worked across corporate, venture-backed, and private equity growth businesses in the US, Europe, and the Middle East.

I began my career in the U.S. at J.P. Morgan and Starbucks, learning how large organizations scale and operate. I then joined a VC-backed travel and hospitality startup as the third employee and COO, building the company from zero to >10K guests and $20M in funding. From there, I became UK GM of Checkout.com, helping lead the company through hypergrowth as Europe’s most valuable fintech. Today, I am the VP of Global Growth at Redpin, a Blackstone-backed real estate fintech, driving our international expansion and partnership strategy.

MY superpower is bringing structure to chaos.

Each chapter of my career has brought high highs and low lows.

I’ve had to let go of entire parts of organisations and have even been made redundant myself. I’ve worked for incredible leaders and some pretty toxic ones too. I’ve had to beg investors for bridge loans to keep our company alive and also enjoyed the employee perks that come after a fresh round of funding. I’ve had to pivot GTM strategies more times than I can count and have witnessed and/or led the restructuring of legacy teams.

Some of these experiences were really tough. You might even say, chaotic…

In each instance, I felt alone - as if I was the first person in history to ever experience that type of chasm in a company.

Through much trial & error, what I’ve come to realize is that leaders that can navigate and scale through the chaos are typically the ones that win.

So I decided to create an almanac of the lessons I’ve learned that I hope will help others and a dedicated platform to work with founders and leadership teams as they seek to bring structure to chaos.

If this resonates, click here to learn more about my experience & approach or get in touch directly via the link below.

This is the secret that nobody ever tells you…

In much the same way that there is no perfect family, there is no perfect company. If a company grows, there will inevitably be chaos.

Finding product market fit, fundraising while also operating, understanding productivity, testing acquisition strategies, optimizing unit economics, hiring too fast, hiring too senior, waiting too long to fire the wrong person, and the list goes on and on and on…

But here’s the thing: chaos isn’t inherently bad.

Most people will work in at least 1 highly chaotic company. Probably more. Lucky you. This is where the real experience (and fun) is hiding. 

Welcome to The Chasm.